For the 2015-16 season of the Hartford Symphony Orchestra, I was invited to help formulate the season tagline, style, and imagery. Of the many presented options, they selected “Be Transformed” to carry the theme of the season. For look and feel, I focused on creating a clean environment with well-designed type in order to best present the concert information first and foremost, and to provide a contrasting style compared to previous seasons.
At left: the cover and inside spread of the Masterworks series brochure.
Completed as an employee of DKA.