It happened. While I probably could have found an effective way to illustrate this concept with stop motion, footage was definitely the way to go.
The challenge: demonstrate that, A) the improved version of an existing product product, Maximized Turmeric 46x is more water soluble (and therefore more bioavailable) than the previous version, Curcuminoid 95+; and B) Vibrant Health’s products evolve with the latest discoveries in nutritional science and availability of advanced science in raw materials. Have a look!