The Science of Yum
Role: Designer, Copywriter, Photographer The challenge: create an ad for Vitamin Retailer magazine that showcases the new flavors of a well-loved, science backed greens supplement. Now tastier than ever, the doors open for the less initiated customers to benefit from the product without being turned off by the taste. Completed as an employee of Vibrant Health.
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Influencer Program Postcard
Role: Project Coordinator, Designer, Photographer, Copywriter First impressions are everything. When Vibrant Health put me in charge of coordinating the samples for a blogger/influencer program we participated in, I knew we had to have some marketing material — we couldn’t just send product! This postcard served as the first-impression insert, inside a custom-designed designed envelope, along with three samples of our most popular new product for a VIP feel. Completed as an employee of Vibrant Health.
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Product Posters: Vibrant Health
Role: Design, Copywriting When Vibrant Health needed a new set of posters to enhance their point of sale marketing, I saw an opportunity to apply the refreshed brand standards and sharp copy for an engaging end product that captures customer attention. Completed as an employee of Vibrant Health. Here are the rest of the posters in the set. Click to expand.
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Mark Twain House: Brochures
The Mark Twain House & Museum in Hartford, Connecticut portrays history in a way that preserves the authenticity while making it accessible and engaging for audiences of all ages. I tried to capture the essence of these ideas in creating their annual membership and long-term giving brochures. Completed as an employee of DKA.
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Khmer Magic Music Bus
The Khmer Magic Music Bus project brings live music to rural Cambodia after years of conflict threatened to wipe out their local culture altogether. The founders located several local musicians who had hid their talents, or even themselves, and gathered them and their students onto a bus for a tour of the rural villages, whose residents hadn’t heard live music for decades. During an initial fundraiser, they required designs for their founding backer prizes. Three concepts for a logo, poster, and t-shirt were selected by the client and presented to the backers, who chose the rendition at left. www.magicmusicbus.org Completed as an employee of DKA.
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East is East: Band Book
In 2009, I worked regularly with the New Hampshire based band East is East to refine my skills in event photography, photojournalism, and publication. The projects culminated in a unique concept: a band book, using interviews and imagery to create an in-depth, collectable program for fans and concert goers.
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HSO: 2015-16 Season Materials
For the 2015-16 season of the Hartford Symphony Orchestra, I was invited to help formulate the season tagline, style, and imagery. Of the many presented options, they selected “Be Transformed” to carry the theme of the season. For look and feel, I focused on creating a clean environment with well-designed type in order to best present the concert information first and foremost, and to provide a contrasting style compared to previous seasons. At left: the cover and inside spread of the Masterworks series brochure. Completed as an employee of DKA.
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AIGA BoNE Show Poster
When the AIGA’s Best of New England show came to Colby-Sawyer College, I was asked to create the promotional materials, with guidance from the Graphic Design Department Chair, Brandy Gibbs-Riley.
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